JETRO will present the Japan Pavilion at the NRA Show 2018
5月19日～24日の4日間、McCormick Place（米国・シカゴ）にて開催された。米国最大級のレストラン・食品サービス関連見本市である「NRA Show 2018」に日本貿易振興機構（ジェトロ）主催の「ジャパンパビリオン」が設置された。米国市場へマーケットを開拓を目指す世界各国の企業が集結する本イベントである。
Restaurant owners from around the world had the opportunity to exhibit their cuisine and favorite dishes at the annual National Restaurant Association’s Show. The largest restaurant and food trade fair in the United States took place, May 19th through the 24th at Chicago’s McCormick Place. This event gave many restaurants the opportunity to seek a new market, in the United States.
ジャパンパビリオンの会場の外観は、むき出しの木材で組まれて、和テイストが入った江戸の商店街をイメージしたデザインであり、遠くからでも目を引きやすかった。Mede in Japanの日本食品、飲料品を取り扱う19企業*が参加した。スペシャルイベントとしてシカゴの有名シェフによる参加企業の商品を使用したデモストレーションが多くの来場者の足を止めた。ジャパンパビリオンに参加されたアメリカでは目にすることはない珍しい商品を紹介。
Members of the Japanese External Trade Organization (JETRO) set up a pavilion to showcase their best and most talented. The pavilion was spectacular and was designed like an Edo marketplace. It gave the individual a real and authentic experience as if they were actually in Japan!
19 restaurants joined the show and gave their exhibit’s visitors a true taste of Japan!
This is the list of 19 exhibitors:
The main attraction for most people that attended the NRA Show was the authentic Japanese culinary products. The exhibition provided an opportunity to test items that are not available in Chicago. As equally exciting was being able to have a special demonstration, on stage, from a world-famous Chicago chef. They touched on what ingredients they use and what inspires their work most.